Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday
People who watch online product videos are far more likely to buy—and buy big. Here's what the 2015 shopping season will look like, and three ways to attract viewers. The post Holiday Outlook:...
View ArticleThe Holidays Are Coming: Get Your Site Video-Ready Now
Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper. The post The Holidays Are Coming: Get Your Site...
View ArticleAppNexus Offers End-of-Year Ad-Buying Strategies for Brands
The surprising truth about video ad click-through rates: They're dramatically higher than for banner ads, so marketers should look to video with their performance goals. The post AppNexus Offers...
View ArticleOne-Third of SMBs Chose Facebook for Online Marketing This Season
SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty. The post One-Third of SMBs Chose Facebook for...
View ArticleThe MatPat Interview, Part 1: Prepping for the Holidays
The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy. The...
View ArticleCreating a Holiday Video Strategy: The MatPat Interview, Part 2
The holiday time is the right time to attract shoppers with online video. Don't worry if you're just getting started: Here's how to make a late start work to your advantage. The post Creating a...
View Article3 Holiday Video Ad Tips: How to Get Views and Drive ROI
To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers. The post 3 Holiday Video Ad Tips: How to Get Views and...
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